Axis Bank: An Overview | Original Article

ABSTRACT:

Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporate, MSME, Agriculture and Retail Business. Mission of this research work is related to Customer Certainty, Ethics, Transparency, Teamwork, and Ownership. Axis Bank is one of the first new generation private sector banks to have begun operations in 1994. The Bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of India (SUUTI) (then known as Unit Trust of India), Life Insurance Corporation of India (LIC), General Insurance Corporation of India (GIC), National Insurance Company Ltd., The New India Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance Company Ltd. The shareholding of Unit Trust of India was subsequently transferred to SUUTI, an entity established in 2003. With a balance sheet size of Rs. 5, 25,468 corers as on 31st March 2016, Axis Bank has achieved consistent growth and stable asset quality with a 5 year CAGR (2010-77 to 2075-76) of 77% in total assets, 14% in total deposits, 19% in total advances and 19% in net profit. Under this study the researcher include the few major areas of AXIS Bank such as HRD Cell, Organization Structure, promoters, capital structure, distribution network, retail banking Corporate Credit, information Technology, financial inclusion etc.